Case Study 3 London Ice Sculpting Festival

Partner/Client: London Ice Festivals & Canary Wharf Group

Project: London Ice Sculpting Festivals – 6 years

Location: Wood Wharf – Montgomery Square & Various retail event spaces, Canary Wharf, London

The Creative Brief:
•To Produce and manage a large International Ice Sculpture competition, incorporating several additional entertainment elements over three days, held annually in Central London (Canary Wharf) since its launch at the Natural History Museum in 2009

•To develop the event, attracting more participants, additional interactive elements to engage the high number of visitors (over 55,000 visitors in 2014) and provide a memorable experience

•To create a high quality, high profile event, with longevity and to develop the potential to expand into regional pre-events

•To deliver organisers and sponsors objectives to develop the event, delivery of a high quality event, maintaining position as a must do event in London January arts calendar.

Innovative Solution:
Ice Box Entertainments has been integral to the London International Ice Festival (renamed in 2014), since it’s foundation in 2009.
Ice Box Entertainments have produced and managed every detail of the event, working with the venue event teams, from all technical production, supplying specialist tools, source and supply of the rare two ton ice blocks, logistics, PR, creative elements, public masterclasses and additions of Graffitti Walls, Ice Chess, Snow Pits, Live Ice carving displays and Farmers Food markets.
Ice Box entertainments created the format and the planned infrastructure to operate the successful event, allowing flexibility for growth and adaptation to the venue.
As the Festival has developed the team have introduced various competition elements to extend the event, adding entertainment, laser shows and DJ’s to enhance the visitor experience.
Ice Box Entertainments operational and production team have developed the event, maintaining the quality and growth for six years, always carrying out an annual review and seeking ways to improve and expand the event.

Dynamic Result:
The London International Ice Festival is now an established ‘must visit’ event in the London events calendar in January. Highly acclaimed by Time Out and International press as a spectacular and entertaining event, the success of the Festival, seems to go from strength to strength. The increase in visitor numbers from the first year has continued annually and in 2013 & 2014, recorded attendances to the main Festival arena , hosting the ten international sculpture teams exceeded 55,000.
The Ice Box Entertainments team consistently deliver a high quality, fun and unique event, delivering results for the sponsors, venue partners and the organisers and participants. Their experience in creating large Ice Festival events is unrivalled in the UK and their experience as producers, creators and operators of these annual events shows the specialist ability of their experienced team.

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